No Motrin Moms effect on CRTC’s decision on net neutrality November 20, 2008Posted by Raul in blogosphere, random thoughts.
Tags: Canada, net neutrality
The writers of an excellent New-West-based-and-focused blog, “10th To The Fraser” tweeted earlier this morning:
Where is the #motrinmoms effort for #netneutrality? Where’s the passion to put the same level of pressure on the CRTC as moms put on Motrin?
Sadly, nowhere to be found. Numerous (some of the best) bloggers in Vancouver and elsewhere wrote and tweeted about the Motrin Moms Twitter debacle (you can use Summize to find out about that discussion, I think the hashtag is #motrinmoms).
I have read a few blog posts and tweets about net neutrality and the CRTC decision, but not nearly as many as I’ve glanced at with regards to the Motrin Moms debacle. I admit that even I hadn’t really written much about net neutrality until recently, when Steve Anderson sent me a link to his site, SaveOurNet.ca
I completely agree with 10thToTheFraser’s tweet that it’s unfortunate that the same level of effort is nowhere to be found. This can be attributed to several reasons. Let’s pose a few hypotheses (no need to discount any just yet):
1.- Bloggers/twitterers don’t care about net neutrality.
2.- Bloggers/twitterers don’t understand the implications of Bell Canada throttling bandwith.
3.- Even if they care AND understand the implications, they have better things to write about.
4.- The impact of Motrin’s ad on moms worldwide is larger than the impact of net neutrality on Canadians.
5.- …. [insert your own hypothesis]
Why is it that when it comes to galvanizing people’s opinion, we seem to be unable to do so? This irks me to no end. I have undertaken scholarly studies of environmental mobilizations, and have found that, unless the issue at stake is of PERCEIVED vital relevance (e.g. toxic emissions in the vicinity of your neighbourhood), environmental non-governmental organizations fail to mobilize the public. Inertia and inactivity are just too easy. It seems that the same is true for social media. ARGH.
EDIT – Hat tips again to Rob Cottingham who pointed me out to this blog post of Michael Geist.