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Fresh Start Recycling and Disposal Ltd. July 26, 2008

Posted by Raul in entrepreneurship, environment, Focus on Vancouver, local business, Main Street, Mount Pleasant, sustainability, Vancouver.
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A few weeks back, Rebecca directed Kara Alcorn (Customer Relations, Fresh Start Recycling and Disposal Ltd.) towards my site and suggested that I talk to her. I have to say that I am very positively impressed with Fresh Start (as we bloggers have begun to call this young company).

Obviously, you’re going to ask me – so what IS Fresh Start?While I am sure you’ll check their site, basically let me tell you that Fresh Start takes the business of recycling one step further, and brings the recycled stuff to charities. Moreover, one element that really impressed me was that they look for local charities within the communities where their clients are located.

Founded in 2004 by Vancouver native Thomas Goodall, Fresh Start Recycling & Disposal Ltd. is committed to reducing clutter in your life while minimizing our impact on the environment by reducing the amount of material that goes straight to the landfill.[Fresh Start Recycling website]

Let me give you an example. Currently, my friends Ianiv and Arieanna Schweber are in the North Shore area, and are currently renovating their house. Their floor has to be fully torn apart and they need to install new flooring. They’ll probably also need to remove and recycle stuff. The obvious choice of company to do this? Fresh Start, of course!

By demonstrating that recycling can be still a successful business model AND that you can incorporate elements of corporate social responsibility (CSR), therefore enhancing how and where the product is delivered and the ethical/social aspects of recycling within local communities, I think Fresh Start is indeed off to a very fresh start, and a successful one!

Even smarter, Fresh Start maintains a relationship with customers, vendors, potential clients. How? By using one of the most innovative forms of communication – Web 2.0! Yes, sir! Fresh Start has a BLOG. I can’t help but feel really excited about this, because I am always a firm believer that you can meld social media with sustainability, and as you can see, Fresh Start is doing it!

In addition, of course, I should highlight the fact that their office is in Mount Pleasant, very close to my house, as a matter of fact!

Kudos to Fresh Start as well, because they were the first corporate sponsors of my Blogathon 2008. While I am raving about them in this post (and very legitimately, as I do believe in their positive intentions), they did NOT sponsor this post, so this is in NO way paid advertisement. They DID, however, sponsor a forthcoming post that will describe in more detail the whole concept of Recycle, Reuse, Reduce (3Rs), and for their contribution to the BC Cancer Agency and my Blogathon, I am very, very grateful!

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