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Brew 2.0 – The Burrard Molson Brewery social media event September 9, 2008

Posted by Raul in Beer 2.0, blogosphere, Brew 2.0, local events.
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Duane insists that if I am going to be a true Canadian and Vancouverite, I *have* to learn how to drink beer. Rebecca has definitely done her part in teaching me how to drink beer (usually when we go out for beers or have a pint with our meals, I ask her – “hey Rebecca, what kind of beer should I go for?“). And Ryan has started teaching me about beers as he knows his brews.

SnowRunner on Flickr

Credit: SnowRunner on Flickr

Well, lucky for me, all of us (Rebecca and John Bollwitt, Duane Storey, Ryan Cousineau and myself) have been invited by Molson to Brew 2.0, an evening of beers, bloggers AND a tour of the Burrard Street Brewery (I know that the lovely Monica Hamburg AND Dave Thorvald Olson are going too, which increases my happiness substantially!).

Liesa Billings

Credit: Liesa Billings

I have to say that not only do I appreciate the fact that I’m being invited to continue with my formal education on how to drink beer, but also, as a chemical engineer, I am *ecstatic* to FINALLY! tour the Burrard Street Brewery. You’ll see… when I was in undergraduate, my favorite class was Distillation (I took individual courses on each one of the separation processes). I could calculate the number of plates needed to distill X amount of alcohol from a mixture of Y and Z percentages. Now, I get to see brewing processes from the inside!

Furthermore, as a specialist in industrial and urban transformation, I am always delighted to see an industrial plant still within the confines of the urban core. I am VERY curious to know about the sustainability and water-saving measures implemented at Molson, so you can rest assured I’ll be asking questions throughout.

Matt Musselman

Credit: Matt Musselman

Finally, two particular elements worth highlighting. As Rebecca mentioned, it’s great that Molson is reaching out to us, social media folks. But it’s also very interesting how they are also embracing Web 2.0 from within the company! I found the Molson Community Blog, and one of the authors, Tonia Hammer, is on Twitter! So I am really looking forward to learning more about how Molson will reach out to the community. Maybe they should be a corporate sponsor to our Blogathon 2009 efforts! (*hint hint nudge nudge*)

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Comments»

1. Rebecca - September 9, 2008

Oh man, 24 hours of beer + blogging. I wouldn’t want to see post #48 hehe

2. Danny Dang - September 9, 2008

Rebecca – Agreed! There will probably be no posts from Vancouver for a couple days after…

3. raincoaster - September 9, 2008

Sigh. I guess I’ll have to hold up the fort, Vancouver blogger-wise.

Now Raul could try to get us a deal with Beaver Buzz for the Blogathon…that would be fun.

4. Adam Moffat - September 9, 2008

Thanks for the post. I’m one of your hosts next Tuesday and look forward to getting to know you a bit over a few cold ones. The Burrard Street brewery is such a cool space, i’m sure you’ll enjoy your behind the scenes tour. Hopefully it brings back some great undergraduate memories for you 😉

see you next week!

5. Upcoming environmental events in Vancouver - September 2008 « Random Thoughts of a Student of the Environment - September 9, 2008

[…] and that I’ll be back in Vancouver by then! And again, I’ve got a full week booked (Brew 2.0, Green Drinks, Launch Party AND a special day!). Can someone please clone me? […]

6. Karen - September 9, 2008

Awesome, we’ll see you at Brew 2.0 as well!

7. Tyler Ingram - September 10, 2008

Sounds like the Beer 2.0 will be fun times! How do you people get invited to these events? lol Raul just stay away from that Corona stuff 😉 lol

8. Rebecca - September 11, 2008

@ raincoaster – Beaver Buzz might be possible, my hubby’s got an “in” with them. Actually I think their green tea or pink grapfruit flavoured bevvies got me through this year

9. Raul - September 12, 2008

@ raincoaster and @ Rebecca – Beaver Buzz got me through Blogathon’s toughest sleep-deprived moments. Hat tips to John Bollwitt for providing them!

10. Third Tuesday on a Monday, Vancouver, David Jones, September 2008 « Random Thoughts of a Student of the Environment - September 16, 2008

[…] Jones from Hill and Knowlton (Who by the way are running the bloggers campaign for Molson, with Brew 2.0 Vancouver, an event to which I’m invited too) was organizing the Tuesday night event, Tanya and Monica decided that it would be better for him […]

11. Molson’s Brew 2.0 Vancouver: An unbelievable experience « Random Thoughts of a Student of the Environment - September 17, 2008

[…] social media guy who writes about Vancouver and the stuff that happens around his life in the city. Molson’s Brew 2.0 Vancouver gave me a great opportunity to enjoy both worlds to the […]


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