Brew 2.0 – The Burrard Molson Brewery social media event September 9, 2008Posted by Raul in Beer 2.0, blogosphere, Brew 2.0, local events.
Tags: Beer 2.0, Brew 2.0, Molson, Web 2.0
Duane insists that if I am going to be a true Canadian and Vancouverite, I *have* to learn how to drink beer. Rebecca has definitely done her part in teaching me how to drink beer (usually when we go out for beers or have a pint with our meals, I ask her – “hey Rebecca, what kind of beer should I go for?“). And Ryan has started teaching me about beers as he knows his brews.
Well, lucky for me, all of us (Rebecca and John Bollwitt, Duane Storey, Ryan Cousineau and myself) have been invited by Molson to Brew 2.0, an evening of beers, bloggers AND a tour of the Burrard Street Brewery (I know that the lovely Monica Hamburg AND Dave Thorvald Olson are going too, which increases my happiness substantially!).
I have to say that not only do I appreciate the fact that I’m being invited to continue with my formal education on how to drink beer, but also, as a chemical engineer, I am *ecstatic* to FINALLY! tour the Burrard Street Brewery. You’ll see… when I was in undergraduate, my favorite class was Distillation (I took individual courses on each one of the separation processes). I could calculate the number of plates needed to distill X amount of alcohol from a mixture of Y and Z percentages. Now, I get to see brewing processes from the inside!
Furthermore, as a specialist in industrial and urban transformation, I am always delighted to see an industrial plant still within the confines of the urban core. I am VERY curious to know about the sustainability and water-saving measures implemented at Molson, so you can rest assured I’ll be asking questions throughout.
Finally, two particular elements worth highlighting. As Rebecca mentioned, it’s great that Molson is reaching out to us, social media folks. But it’s also very interesting how they are also embracing Web 2.0 from within the company! I found the Molson Community Blog, and one of the authors, Tonia Hammer, is on Twitter! So I am really looking forward to learning more about how Molson will reach out to the community. Maybe they should be a corporate sponsor to our Blogathon 2009 efforts! (*hint hint nudge nudge*)