Third Tuesday on a Monday, Vancouver, David Jones, September 2008 September 16, 2008Posted by Raul in Third Tuesday.
Tags: Third Tuesday, Vancouver
It is a rare occurrence that Third Tuesday does not happen on the actual third tuesday of the month, but since David Jones from Hill and Knowlton (Who by the way are running the bloggers campaign for Molson, with Brew 2.0 Vancouver, an event to which I’m invited too) was organizing the Tuesday night event, Tanya and Monica decided that it would be better for him to speak on the Monday. So we had a Third Tuesday on a Monday.
I will let Rebecca’s excellent liveblog give you the 411 of the talk, but just wanted to stress one particular element that I think is key. The bi-directionality of Web 2.0, which should transpire to any PR firm that is doing blogger relations. I think that this is an under-estimated, and often assumed element of social media – the bi-directionality.
I also tweeted this : “Dave Jones is saying almost “darn if we do, if we don’t” re: not being able to pitch EVERY single one of the bloggers.” Well, that’s a problem that probably needs to be addressed in the campaign design. For example, I know that not everybody got an invite to Brew 2.0 (and yes, I’m one of the lucky ones who did). I think that it would be probably a good idea to make it sorta kinda explicit why we were chosen. For example, my blog does do a substantial amount of Vancouver-centric posts, particularly restaurant and bar reviews. I am known for knowing “the local scene”.
Thus, it makes sense for a company that manufactures beer to have me attend an event where social media and beer intersect, even if I’m not a big beer drinker, but I do hang out where beer is served. Probably not the same if your blog is techie (I somehow don’t expect to get invites to EE Road Show). In speaking of transparency, I think it would do wonders for some marketing campaigns to be more explicit about the way in which participants in promotions are chosen.
You can read some of my notes on the Cossette Convergence talk that Darren, Kate and Rebecca gave, although I already had a PR post queued for later this week precisely on the bloggers relations issue. Anyhow, it was lovely to see many of my peeps and I look forward to catching up *slowly* with each and every one of you