Branding and uniqueness in social media October 17, 2008Posted by Raul in random thoughts.
Tags: branding, marketing, positioning, PR, social media, uniqueness
Recently, online discussions on Apple’s recent logo fight with a Victoria-based school have brought one element back to my attention – branding and uniqueness. The foundation for Apple’s fight is that the Victoria school logo is not unique enough to be undistinguishable from Apple’s very distinct and trademarked apple. So, that made me reflect – what makes a blogger/PR person/tekkie/writer/social media maven unique? For that matter, what makes US unique, each one of us?
Recently, people have asked me “what do you blog about” with certain frequency, and I usually respond “my blog is about my life in Vancouver, or if you wish, Vancouver seen through my eyes“. I do write about my research, about restaurants, about technology, about environment. True. But I also write about the things I do here, hanging out with my friends, having brunch at The Nice Cafe, strolling in Stanley Park, etc. My blog IS hyperlocal and sort of Vancouver-Lower-Mainland-centric in many ways, but I write about this region from my perspective and seen through my eyes.
However, I’m not sure that’s my brand. So I now extend the question to you.
a) Do you think about your own brand? and
b) If so, what would be your brand? Or what makes you unique?
I recognize that these are really tough questions to answer (unless of course you’re in a job interview!) but I think these are questions worth reflecting on. At least, I do ask them myself – what makes Raul unique? What is Raul’s brand?
Are social media or marketing the only arenas where branding is relevant?